{"id":1125,"date":"2017-05-17T07:37:23","date_gmt":"2017-05-17T07:37:23","guid":{"rendered":"http:\/\/new.omcinvest.com\/?p=1125"},"modified":"2017-05-17T07:37:23","modified_gmt":"2017-05-17T07:37:23","slug":"40-digitalizacia-v-hotelierstve","status":"publish","type":"post","link":"https:\/\/omcinvest.com\/sk\/40-digitalizacia-v-hotelierstve\/","title":{"rendered":"4:0 digitaliz\u00e1cia v hotelierstve"},"content":{"rendered":"<p><strong>Jarn\u00e9 stretnutie hotielierov v Holiday Inn v \u017diline, konan\u00e9 v d\u0148och 16. \u2013 17. m\u00e1ja 2017, ktor\u00e9ho sa z\u00fa\u010dastnili aj z\u00e1stupcovia Penzi\u00f3nu Kalv\u00edn Bc. Tom\u00e1\u0161 Ro\u017ei\u010da a Kamila Moln\u00e1rov\u00e1 sa venovalo okrem vo\u013eby nov\u00fdch \u010dlenov prez\u00eddia a prezidenta ZHRSR, ktor\u00fdm sa stal Tom\u00e1\u0161 Ondr\u010dka z hotela Dev\u00edn \u010doraz viac aktu\u00e1lnej t\u00e9me digitaliz\u00e1cia hotelierstva.<\/strong><\/p>\n<p>Expertmi je ozna\u010dovan\u00e1 ako \u201e\u0161tvrt\u00e1 priemyseln\u00e1 revol\u00facia\u201c. Z glob\u00e1lneho h\u013eadiska t\u00e9ma pridru\u017euje n\u00e1zor o zni\u017eovan\u00ed zamestnanosti. \u013dudsk\u00fa pracovn\u00fa silu maj\u00fa nahradi\u0165 nov\u00e9 inovat\u00edvne stroje. \u201ePosledn\u00e9 \u0161t\u00fadie deklaruj\u00fa in\u00fd v\u00fdvoj. Prvotn\u00fdm n\u00e1sledkom bude s\u00edce skokov\u00fd \u0161ok, ale jej cie\u013eom je roz\u0161irovanie v\u00fdroby a inov\u00e1cie, \u010do umo\u017en\u00ed rast svetov\u00e9ho v\u00fdkonu. Ukazuje sa tak, \u017ee tu existuje potenci\u00e1l na \u010fal\u0161\u00ed rast zamestnanosti, \u201c kon\u0161tatoval Martin Mravec z konzulta\u010dnej a poradenskej spolo\u010dnosti Trexima. Pod\u013ea slov L. D\u00edt\u011btov\u00e9j: \u201e\u017diadny stroj nenahrad\u00ed \u00fasmev \u010dloveka na recepcii hotela\u201c.<\/p>\n<p>Nevyhnutn\u00fa digitaliz\u00e1ciu trendu jasn\u00fdch \u010dist\u00fdch l\u00edni\u00ed na webov\u00fdch str\u00e1nkach hotelov\u00fdch a re\u0161taura\u010dn\u00fdch zariaden\u00ed so zrete\u013eom na preh\u013eadnos\u0165 funkcional\u00edt, p\u00fatav\u00fdch obr\u00e1zkov a mo\u017enosti priamych rezerv\u00e1ci\u00ed cez BOOKING ENGINE u\u017e nem\u00f4\u017ee zanedba\u0165 \u017eiadny hotelier, ktor\u00fd chce napredova\u0165 vo svojom biznise. Akt\u00edvny pr\u00edstup v pon\u00faknut\u00ed \u201eMIKRODOBRODRU\u017dSTVA\u201c, kedy vie hos\u0165 postova\u0165 svoje z\u00e1\u017eitky cez fotografie \u010di vide\u00e1 na soci\u00e1lne siete. Hotel s kvalitn\u00fdmi recenziami m\u00f4\u017ee cenu zvy\u0161ova\u0165 pod\u013ea obsadenosti zariadenia. Nastavi\u0165 spr\u00e1vnu cenov\u00fa politiku, remarketing a ma\u0165 spr\u00e1vne za\u0161kolen\u00fd person\u00e1l pom\u00f4\u017ee dosiahnu\u0165 \u017eelan\u00fd v\u00fdsledok v podobe plusov\u00fdch \u010d\u00edsiel, ktor\u00e9 chce vidie\u0165 ka\u017ed\u00fd hotelier.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/omcinvest.com\/content\/articles\/82\/98.jpg\" \/><img decoding=\"async\" src=\"https:\/\/omcinvest.com\/content\/articles\/82\/99.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jarn\u00e9 stretnutie hotielierov v Holiday Inn v \u017diline, konan\u00e9 v d\u0148och 16. \u2013 17. m\u00e1ja 2017, ktor\u00e9ho sa z\u00fa\u010dastnili aj z\u00e1stupcovia Penzi\u00f3nu Kalv\u00edn Bc. <\/p>\n","protected":false},"author":1,"featured_media":1126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kalvin"],"_links":{"self":[{"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":0,"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/media\/1126"}],"wp:attachment":[{"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omcinvest.com\/sk\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}